Last Saturday, MBA at 16 was formally launched in Bangalore by my young friends from the National Public Schools. It was a wonderful evening, sans the usual boring stuff that go with book launches.
The credit largely goes to Arundhati and Jagadish Raja, celebrated thespians and founder of Jagriti Theatre. They worked with the students for a few days prior to prepare them for a dramatized presentation of the book. I am thrilled because the students got to work with these two great artists and learn a few things first-hand from them. It was humbling to see how involved both Arundhati and Jagadish were. In addition, they pulled in young actor Rebecca to help the students put up their performance.
Come the day of the launch, Jagriti theatre was packed to capacity. There were proud parents of the 31 students, aunts and uncles and a few grannies too. The evening started with a quick word from Arundhati and then publisher Udayan Mitra of Penguin. Then came the really interesting part; 8 of the 31 students who had been part of “Business with Bagchi” last year, spoke about their experiences and read their favourite part of the book. I did a short question and answer session with parents and the wonderful surprise was the presence of Dr. Bindu Hari, Vice chairman of NPS institutions who made a spontaneous speech to tell everyone how pleased she was. Later, Jagadish Raja thanked everyone and we all had tea and snacks.
Post launch, the book has done quite well, thanks to very encouraging response from buyers. It is already No. 2 in Business Standard’s Best Seller List. It is also “Book of the Month” at Crosswords and MM, the airport stores chain. Book reviews have started coming in and I will post them for you as they do; meanwhile, please enjoy the launch photographs and I hope you have been able to get your hands, on a copy already.