I came to know of Bob Burg for the first time when my younger daughter Niti gave me his book, curiously titled, “Go Giver”.
“Go Getter”, I knew. But Go Giver? Never heard of that one before! With that in the backdrop, when my editor at Penguin, Brooke Carey, asked me if I would review Bob Burg’s forthcoming book, I immediately agreed.
Bob and his co-author John David Mann write a new genre we can term, “management fable”.
The manuscript arrived in a few days but that was when MindTree was in the midst of a major convulsion last year. It was a stressful time, strife ridden for everyone involved. Not a time, you want to read anything at all. But the manuscript in front of me asked to be read. Its caption said, “It’s Not About You: A Little Story About What Matters Most in Business”. So I started reading.
For the next two or three days, I could not put it back. Not because of the story and the narration and the simple messages, but together, the book had a calming effect on me. Set as the story of an M&A executive, on an assignment to take over and integrate a family business who finds himself in the throes of a personal transformation process, it is very different from the usual management books we pick up, many contemptuously called “airport books” by management school teachers. This one is very different.
“It’s Not About You” was released in the US a few weeks ago. I am sure we would soon see it in India. Do pick up a copy and read.
You will love the story and it’s beautifully rendered message.